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Quantifying Design Thinking through Impact Measurement

Design thinking has matured into a qualitative process to tackle what Buchanan (1992) calls: “wicked problems”. Extending beyond the creative sphere, design thinking is now a valid method for government strategy, educational reform and corporate structure (Fyffe & Lee, 2016). Using a human-centred approach (Brown, 2009), design thinking democratises creativity beyond professional practices, allowing anyone to fulfil their potential (Kelley and Kelley, 2013). But can a mindset, or creative process be quantified? And how can it lend weight to existing methods?

ArticleBryn Davies10 February 2023Design thinking

How Can Design Thinking Influence Collaboration in Practice

Design thinking is described by Tim Brown as “a human-centred approach” to the creative process. It is a holistic interaction between ‘designer’ and client — which moves away from short-sighted needs and defined roles. But what happens when the lines between designer and client begin to blur in practice? Does the process fall down? Or can the encounter based on commission evolve into one of collaboration?

ArticleBryn Davies14 December 2020Visual identity